Genetic diversity was assessed in 46 non-oilseed sunflower genotypes for 14 characters by adopting D2 analysis. Oil content and plant height exhibited maximum contributions towards genetic divergence. The genotypes were grouped into 11 clusters. The inter-cluster D2 values ranged from 288.17 to 3972.34. The contribution of oil content towards genetic divergence in the 46 genotypes was confirmed when D2 analysis was performed for seed characteristics such as test weight, volume weight, hull content, kernel recovery, oil and protein content.